Acres has introduced a revolutionary customer evaluation method called “Player Budget” that aims to transform how gambling establishments perceive their clientele. This novel system examines player expenditure tendencies, enabling operators to refine their promotional tactics and proactively tackle compulsive gambling.
By delivering a transparent understanding of each player’s financial capacity and spending behaviors, “Player Budget” empowers casinos to enhance their marketing endeavors. Envision being capable of targeting your most lucrative players with pinpoint accuracy, amplifying the yield on your marketing investments.
However, its benefits extend beyond marketing. “Player Budget” also functions as a safeguard, detecting potentially detrimental gambling conduct in real time. Abrupt surges in spending thresholds or prolonged gaming periods can serve as warning signs, allowing casinos to intervene and shield susceptible players.
Noah Acres, a spokesperson for Acres, emphasized the shortcomings of current player evaluation methods, stating, “Gambling establishments in the U.S. expend over $25 billion each year to entice slot machine players, but until now, they’ve depended on imperfect theoretical rating systems to gauge player value.” He contends that “Player Budget” establishes a new benchmark by precisely determining how much each player is prepared to spend, enabling casinos to execute strategic measures that optimize the worth of every player connection.
The “Player Budget” platform from Acres operates in conjunction with their Foundation casino administration software. This platform monitors each slot machine within the casino, providing a live view of operational status.
The true power emerges when “Player Budget” assesses the potential loss a player could experience on a single spin. This enables the platform to establish a customized spending threshold for every player, furnishing casinos with insightful data to make more strategic marketing choices.
Separately, Acres is actively contesting a patent violation lawsuit initiated by industry leader International Game Technology (IGT) in November 2023.
Furthermore, to strengthen their financial approach, Acres appointed David Bain as their new Chief Financial Officer in October 2023. This demonstrates their dedication to optimizing profitability for their clientele, collaborators, and investors.