A prominent Brazilian gaming provider, Brbet, has landed a major win by securing boxing icon Mike Tyson as their brand representative in Brazil. Tyson, famed for his aggressive approach in the boxing ring, will now lend his likeness to champion Brbet’s sports wagering and gaming products.
The promotional effort featuring “Iron” Mike will be a forceful campaign across all media channels. From roadside displays to online platforms, social media feeds, and even physical publications, Tyson’s image will be ubiquitous. The campaign will utilize impactful imagery of Tyson and a high-energy video advertisement depicting him finding Brbet while searching for the optimal online betting experience. The advertisement emphasizes Brbet’s primary selling proposition: swift and reliable wagers on their platform. Using the slogan “Brbet, the wager of Brazilians,” the campaign seeks to make a strong impact while advocating for responsible gaming practices.
Entourage, a leading force in sports and entertainment sponsorships, orchestrated this impactful collaboration. The agency boasts an impressive history, having facilitated agreements with international giants such as Heineken, Emirates, Pepsi, FTX, and Visa. Their proficiency extends to partnerships with major sporting organizations like FIFA, UEFA, Inter Milan, and Benfica.
This announcement follows closely on the heels of another strategic maneuver in the Brazilian market, with SCCG Management and Ronin Sport combining their strengths. This alliance will see SCCG Management utilizing their knowledge base to elevate RoninSport.io’s standing in Brazil, broadening their already fruitful collaboration.
Samurai, with a prior emphasis on the North American region, is venturing south for its upcoming major endeavor! Collaborating once more with SCCG, their focus is now on the Brazilian market.
SCCG, possessing extensive experience and relationships in Brazil, will act as Ronin’s navigator, delivering critical market knowledge, steering them through the commercial terrain, and furnishing expert counsel. This alliance capitalizes on SCCG’s well-established foothold to clear the path for Ronin’s triumphs in this promising new territory.