## Altenar and Fast Track Team Up to Revolutionize Player Interaction
Sports wagering provider Altenar has joined forces with real-time engagement specialist Fast Track to provide a customized and focused player encounter. This alliance will see Fast Track’s technology incorporated into Altenar’s Player Account Management (PAM) framework.
By merging their proficiencies, Altenar and Fast Track seek to enhance the customer path through individualized connections and targeted promotions. Altenar’s operator associates will gain from a streamlined onboarding procedure, instantaneous data evaluation, and data-informed decision-making capabilities. This offering will be accessible to operators utilizing Altenar’s state-of-the-art gaming platform (AGP).
“This partnership with Fast Track, a firm that mirrors our dedication to advancement and superiority, is a thrilling move for Altenar,” stated Charlie Williams, Commercial Director at Altenar. “This transcends a mere partnership; it’s about forging a potent synergy between Altenar’s robust PAM and Fast Track’s unmatched proficiency in player engagement and loyalty.”
Simon Lidzén, CEO and Co-Founder of Fast Track, remarked: “This collaboration with Altenar signifies a pivotal achievement in our endeavor to digitize the iGaming sector.”
Uniting efforts to craft gaming adventures so enthralling, so incredibly enjoyable, and so tailored that gamers will return repeatedly.”
Fast Track has also been actively securing agreements with providers like Aposta Ganha to enhance player commitment in Brazil, while Altenar welcomed Sam Hill as Sales Director to concentrate on expanding their collaborations.