The Netherlands’ gaming regulatory body has directed Catena Media to halt its affiliate operations within the country.
This action arises from Catena Media’s utilization of promotional content that the authority deems non-compliant with Dutch gaming regulations. The regulator specifically pointed to the use of visuals and motifs deeply intertwined with Dutch heritage. They contend that this marketing approach disproportionately targets players in the Netherlands.
Catena Media holds a prominent position within the online gaming affiliate sector, and this decision is anticipated to carry substantial ramifications for the company. They have already responded by restricting access to their Netherlands-targeted websites from within the country. However, this represents merely the initial repercussion.
The Netherlands is currently implementing considerably more stringent online gambling regulations. These revised rules impose significant constraints on how operators and affiliates can engage with players. For instance, incorporating traditional Dutch cultural components like tulips and windmills in advertising is strictly prohibited.
The message is unambiguous: The Netherlands is resolute in establishing a rigorously controlled online gambling environment, and both operators and affiliates must swiftly adjust or confront the repercussions.