The iGaming sphere is alive with chatter! Better Collective, a prominent industry name, recently acquired a substantial portion of its rival, Catena Media. We’re discussing an ownership exceeding 5% – a notable transaction.
This development follows closely on the heels of another major consolidation in the gambling sector, where Allwyn absorbed Camelot after an intense struggle for a UK lottery permit.
Although it’s premature to predict if Better Collective and Catena Media will merge into a single entity, this action certainly suggests a possible alliance in the future. Both firms are titans in the realm of iGaming affiliation, having consumed numerous smaller enterprises and solidified their positions as formidable players, particularly in the flourishing US digital gambling market.
Catena Media, however, has experienced more prosperous times. They’ve faced recent challenges, even parting ways with their esteemed AskGamblers platform, selling it to Gaming Innovation Group. Their stock value has also suffered, declining significantly from its pinnacle a year ago.
Better Collective, recognizing an advantageous opening, seized the moment and secured a considerable portion of Catena Media, an investment valued at no less than a hefty $100 million. It’s a daring maneuver, and the unfolding consequences in the high-roller world of online gambling remain to be seen.
The firms offshoot is remaining tight-lipped at present, opting not to elaborate on the matter.
This deliberately impartial announcement follows closely on the heels of GiG’s purchase of AskGamblers, an action that has the entire iGaming affiliate sphere speculating about the collaboration of these two industry giants.