The Swedish horse racing wagering firm, ATG, is plunging into the realm of fantasy athletics through a collaboration with Scout Gaming Network.
Based in Stockholm, the B2B enterprise Scout Gaming is renowned for delivering daily fantasy sports, sports betting, and fantasy sports betting solutions to its operator network.
This alliance enables ATG patrons to vie in a multitude of fantasy sports leagues for enticing rewards, encompassing a portion of a substantial 250 million Swedish Krona (approximately $260,000 USD) prize fund for the Champions League knockout phase, with a guaranteed minimum award of 50 million Swedish Krona for the fortunate victor. As a launchpad, numerous Premier League competitions are scheduled in the initial week alone, boasting a collective prize fund surpassing 100 million Swedish Krona.
This partnership empowers ATG to leverage Scout Gaming’s expansive tournament network. A primary objective for ATG is to furnish an enhanced experience for its clientele, aiming to achieve this by presenting a broader spectrum of daily and season-long fantasy sports alternatives.
Andreas Ternström, Chief Executive Officer of Scout Gaming Group, conveyed his enthusiasm regarding the partnership, stating, “We are delighted to welcome ATG to the Scout Gaming Network and furnish their players with the chance to partake in some of the most captivating and competitive fantasy sports contests accessible. By introducing fantasy sports to their players, ATG can deliver immense supplementary value while also distinguishing themselves from competitors.” He further emphasized how fantasy sports can significantly amplify player enjoyment and involvement, ultimately fostering heightened customer allegiance and worth.
Our sportsbook has experienced remarkable expansion since its introduction three years back,” stated Christian Erlandsson, chief of sports wagering at ATG. “Fantasy athletics is an intuitive supplement to our existing products, and we’re delighted to deliver it to our user base.”