Betano and FC Porto have prolonged their alliance for an additional four years. The agreement includes the display of Betano’s emblem on the forefront of Porto’s shirts. This arrangement holds substantial weight for both entities, signifying a sustained dedication to one another.
George Daskalakis, Chief Executive Officer of Kaizen Gaming, Betano’s parent organization, conveyed his enthusiasm regarding the collaboration, deeming it a “pivotal day” for the company. He underscored the importance of joining forces with a club of Porto’s stature, renowned for its illustrious past and worldwide recognition. Daskalakis views the extended agreement as a testament to Betano’s devotion to Portuguese football.
Jorge Nuno Pinto da Costa, the president of Porto, echoed this sentiment, emphasizing the club’s commitment to partnering with industry frontrunners. He believes the alliance seamlessly unites a premier club with a distinguished brand, reflecting their mutual pursuit of greatness.
Betano’s association with FC Porto commenced in the 2021/22 season as the club’s official wagering associate, establishing the groundwork for this broadened collaboration.
This telecommunications firm also maintains comparable promotional agreements with other Portuguese soccer organizations, such as Sporting Lisbon and Benfica.
Kaizen Gaming, the parent organization of Betano, has a substantial footprint in football sponsorships throughout Europe and Latin America. This encompasses sponsorships through both Betano and Stoiximan, their online sports wagering brand based in Greece.
You can spot Kaizen Gaming’s emblem on the jerseys of teams like Fluminense and Atlético Mineiro in Brazil, Universidad de Chile and La Serena in Chile, Universitatea Craiova and FCSB in Romania, and Olympiacos and PAOK in Greece.