LeoVegas betting platform, BetUK, has landed a major sponsorship deal, becoming the title sponsor for the All-Weather Championships over the coming years.
With the Championships entering their 10th season, this three-year agreement with Arena Racing Company (ARC) offers BetUK substantial advertising visibility across 600 races. The partnership means BetUK’s branding will be featured on marathon, middle-distance, and sprint races throughout ARC’s winter racing schedule at all its All-Weather tracks.
This is a significant win for BetUK, as ARC manages four of the six All-Weather courses in the UK: Southwell, Wolverhampton, Lingfield Park, and Newcastle. Expect to see prominent signage, attention-grabbing promotions, and even race day materials showcasing the BetUK logo.
Chris Welch, Chief Commercial Officer at LeoVegas Group, shared his excitement, noting that securing this sponsorship for one of the UK’s fastest-expanding betting platforms is a major accomplishment. He stressed the importance of identifying the right collaboration and a top-tier event that aligns with BetUK’s brand identity and aspirations.
David Leyden Dunbar, Director of Commercial Strategy and Partnerships at ARC, emphasized the importance of the All-Weather Championships, now in their 10th season, as a key fixture within the British horse racing calendar.
We were delighted to have BetUK join us as a sponsor for this competition and are grateful for their backing of races across various distances, from short sprints to the full marathon.”
This thrilling event commences its tenth season tomorrow, Tuesday, October 18th, at the Newcastle Racecourse.