The Ultimate Fighting Championship (UFC), the renowned mixed martial arts league, has forged a regional alliance with Betclic, a company under the umbrella of FL Entertainment.
Navigating to the Marketing & Affiliates section, we find this news under the Marketing category.
This regional wagering collaboration designates Betclic as the official betting partner for UFC events in France, Poland, and Portugal.
Betclic will also assume the role of title sponsor for UFC Fight Night Paris, scheduled to take place in the French capital on September 2nd. The operator will enjoy prominent brand visibility within the UFC Octagon, as well as across its social media and digital platforms.
This agreement marks Betclic’s inaugural partnership with a global entity and represents UFC’s first betting alliance in France, Poland, and Portugal.
“France holds significant importance for UFC,” remarked Nick Smith, UFC Vice President of Global Partnerships. “A key objective within our company’s mission to elevate MMA to the status of a recognized sport is to establish impactful and meaningful collaborations with local organizations.
“We eagerly anticipate collaborating with Betclic to enhance the online wagering experience for our enthusiasts and to introduce captivating activations at our Paris event.”
Betclics Chief Executive, Nicolas Bero, expressed his excitement about being the inaugural collaborator with the UFC in their three primary markets: France, Portugal, and Poland.
The UFC has achieved remarkable success in expanding the popularity of mixed martial arts. Providing support and collaborating with emerging sports, while enhancing fan engagement, is a fundamental aspect of Betclics operations.
This partnership will provide fans with an entirely new experience, making UFC events more interactive and introducing unexpected elements to UFC Paris Night.
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